In Junethis Commission of Inquiry was set up to examine and report on certain aspects of public life in British Guiana.
Make justified recommendations for improving the validity of the market research used to contribute to the development of a selected organisations marketing plans For this written report I will be justifying and making recommendation for improving the validity of market research used to contribute to the development of McDonald marketing plans.
Market research is the process of gathering; analysing and interpreting information about product of service that McDonald want to sell in the market.
Without market research McDonald will fail without a doubt because in order to success McDonald needs to know what their target audience want. McDonald will then need analyse their information into deep details of understanding this will help them because their understanding will get better and better which then they can put all that knowledge into action.
If none of this market research is contributed it will influence McDonald marketing plans because they will not understand the weakness, strength opportunities and threat that their business may have. There are four different method of marketing research which are primary, secondary, qualitative and quantitative.
Primary research is when McDonald collects information from their customers about their needs. Secondary research is when a McDonald collect information from external sources linked to the business.
Qualitative research is the type of research which leads to an opinion or feeling from the customer. Lastly Quantitative research is the type of research usually in the form of number of figures which could be analysed.
McDonald is a very successful company however they have failed in various industries example, the McHotel. In the future I will recommend McDonald to research before entering other industries and probably hire someone within that industry to guide them on how the industry work.
Technological research is an issue McDonald seem to face. The technological research of a company is important as a lot of activities rely on technology.
McDonalds needs to research whether they have appropriate internet and what the maximum speeds are to see if it is fast enough to complete their needs.
They also need to check whether the country they are looking to invest in use mobile phones a lot and where the signal is good or bad. Having poor internet and mobile signal will destroy the communication of McDonalds and will result in poor customer service. They use technology in their ordering systems, distribution systems, tills, websites and e-business.
In the future i will recommend McDonald to use pestle analyse to find out more about the country they are about to invest in. McDonalds are always developing new products and have hundreds of different products in different location worldwide.
However McDonald have failed during the promotion. For example the McLobster was introduced to McDonald but vanished a week later. The reason this product failed was because other companies were already offering it.
McDonald tends to forget doing questionnaire when they trade in another location. Investigating the environment will help McDonald know what type of questions to ask for primary research as to not offend the public and gain their loyalties.
Questionnaires must be designed carefully and they must include every religion or background into their questionnaire.A multi-national group should, therefore include in its risk assessment and management framework a mechanism to determine when its operations are required to assess multi-jurisdictional risk in relation to a customer relationship and when it would be justified, or indeed required, to share customer or transaction information across more than.
Title Make justified recommendations for improving a selected organisation’s relationship with a group of customers. Deadline: w/c: 7 May/14 May – Presentation- closing the gap.
Make justified recommendations for improving performance for a selected work group. Executive Summary. The South African Qualification Authority Act of defines an education and training provider as: A body which delivers learning programmes which culminate in specified National Qualification Framework standards and/or qualifications, and manages the assessment thereof.
Date: Wed, June 17, am Hi Tony, I was looking at your Dr. Beeching report thing and although I have only read a small part of it I can fully understand it and I totally agree with the way the railways in the UK where destroyed only for transport to be shifted to the roads. Make Justified Recommendations For Improving A Selected Organisation S Relationship With A Group Of Customers Delivering Customer Value – Customer Relationship Marketing Introduction In the past few decades Customer relationship was none existence with business organization making no effort to build relationships with its customers.