The axe effect essay

I felt that I was confident when writing it, yet the ideals and facts I presented where obscure in my own head. Form this I learned that analyzing a commercial, in this instance, was a challenge I could take head on. I had to look beneath the surface of the commercial I chose and attempt to think like the producer of the commercial, as well as what they were trying to convey through their advertisement.

The axe effect essay

The Effects of Advertisement: Axe Essay Aborting Axe Visual culture and social norms presented in our everyday life influence the way we think about gender.

Advertisement consumes the public life and shapes how we view ourselves. Axe Deodorant is a brand of male grooming products known to spark controversy all over the world for their commercials and The axe effect essay.

For the Axe Cottage scent that came out ina sexist, stereotypical commercial was also delivered to its consumers to advertise the new scent Axe. The commercial displays a cottage with a variety of attractive girls that are all miserable because… they simply need a man.

The Axe ad reinforces the stereotypical analysis that Aaron Devor focuses on by recognizing women to be vulnerable, weak and dependent while men are needed, strong and independent. Commercials and ads are purely presented to attract the attention of consumers.

Every product or service is more popular to one group of consumers than others depending on their interests, comforts and values. As a result, every company tries to target a specific group to have an increase success rate in selling their products.

One girl cannot apply sunscreen lotion on her own back, while another girl has breakfast ready to be served without anyone to serve it to and several girls look depressed because they have no one to do activities with. The commercial clearly depicts that there is disorder in the cottage without the presence of a man.

In every scene, each girl is tragically confused on why there is not a man around. The commercial shows that women cannot perform daily activities if a male figure is not around to help them. Basically what Devor is saying is that women should display softness and reliance in everything they do.

Devor identifies norms of females in society to be weaker than men and that is exactly what is portrayed in this ad. Why must women be held at lower standards than men? Will we be punished if we are not relying on men like we should be?

The discrimination of genders is only increasing because of the social norms and standards that the public is creating.

This barrier between males and females only leads companies like Axe to poke fun and mock the weaker gender in their advertisements. Women are forced to think that if they do not act like the women in the commercial, then there is something wrong.

Every single one of their commercials displays men as the untouchable while women are being targeted.AXE, the deodorant company is using women to market their product; the AXE body-spray which causes the AXE effect. Axe Advertisement - Essay by Shooter1 - Anti Essays While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements.

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The axe effect essay

Most Creative and Funniest AXE Bullet Indian Commercial ads . “The AXE Effect may result in, but is not limited to, unrelenting female attention and/or late nights.” It is one simple, obscene sentence that summarizes what the brand stands for, how it is marketed, promoted, and positioned in the consumer’s perspective.

I chose the “Axe Effect – Women – Billions” (Axe Spray) video advertisement because it draws its male audience into the commercial because of all the gorgeous women in it.

The Old Nurse’s Story, by Elizabeth Gaskell and The Axe, by Penelope Fitzgerald This brought about a magazine boom that fed the large literate middle class who were thirsty for sensation.
Readers’ Page According to Statistics Canada the current average time spent viewing television per a week in Canada is 22 hours.

its a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males.

Advertisement analysis essay: Axe - Even Angels will fall